Richard:
>Well, to use the example you've brought up here, I would argue that it's *only* the packaging that allows a consumer to tell the difference between Coke & Pepsi.<
From the distance, because when people who drink Coke or Pepsi with some frequency taste it, they know which they're taking. And they may refuse Pepsi for Coke, or the opposite ( or like both or like neither ).
> I certainly wouldn't be able to tell the difference otherwise. I would also argue that somebody packaging the Coke beverage in a champagne bottle would be dangerously close to marketing in a misleading fashion - particularly if everybody started calling it champagne anyway, making the assumption that that's what it was because that's what the distributor told them it was.<
I see, but that's again a matter of common sense ( which is not the same as good judgment ): most people think you're an opera singer if you sing operatic repertoire and the music industry has no reason to spend its time and money establishing the difference, although that's brought up very often by journalists and critics (at least here in Brazil ).
Best wishes,
Caio
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