Dear Delia
RE: Virotherm steam inhaler.
> What surprises me is that if you do an internet search there are very
> few mentions on the web. Why, if the product is so good ? - also the
> site I bought it from already no longer has it - maybe i bought the
> last one ! According to the publicity, it was developed in the UK so
> why can't you buy it there I wonder ?
I believe that a few factors helped 'kill' the product.
1. Very high development costs. Costly research into the benefits of steam
inhalation culminated in the 43 degrees for 30 minutes treatment.
2. Ineffective marketing. I consider myself lucky to have found it at all. Also,
the
name "virotherm" is not exactly the friendliest name they could have come up
with.
3. It was a product that had to fight against the multi billion dollar cold and
flu remedy market and the massive nasal-spray drugs market. That is a whole
lot of big business with lots of marketing power against you. If you have spent
most of your money up-front to develop the product and have little left
to market your product it in such a competetive marketplace, then you are likely
to fail.
4. The virotherm is expensive for a product which could have wide appeal. Add to
that the
catch-22 of not enough marketing -> not enough product sold -> cost of
manufacture stays high.
I bought my first Virotherm many years ago. It eventually broke down. The UK
allergy specialist who sold it to me told me that the Virotherm company had gone
bust. I spent a long time searching and finally found the Virotherm available in
Italy.
So, I don't know whether Italy have old stock or whether they are making new
product.
> Have you found yours to be successful in preventing colds from taking
> hold?
I don't know. I very rarely get a cold.
Regards,
John
http://www.vocalist.org
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